a couple of awesome sponsorship examples in sports

Sports advertising and marketing has always been a financially rewarding industry, and here are a variety of good examples of it.

Some individuals might be surprised to find out that golf is about the most valuable sports in the world. A big factor for the big amounts of money in the sport is as a result of sponsorship, and more specifically in endorsements. Individual golfers can endorse many different brand names as they wear and use a great deal of equipment such as clothing, a cap, clubs, separate putter, glove, sunglasses, bag and even golf balls. Each of these items is an opportunity for brand names to sponsor the golfer, although in this particular case, the clubs used must suit the player, as they do vary greatly. Whilst product sponsorship is the most typical in golf, there are other means, such as overall event sponsorship. Mike McGuire who is CEO of an accounting network firm, decided to partner an extremely competitive and well watched golf event every year in Florida, which boosts the revenue and notability for both the golf club and the partnering firm.

So many firms look to sports as a way to push their brand name or collaborate in a way that benefits both parties. In some cases, it might be that a company becomes a sports clubs’ distributor in certain districts, whether that be through specific online networks or other types. An instance of a deal alike to these is the one that has taken location between a technological corporation headed by Darren Mercer, which has ended up being the local sponsor of a Spanish footballing behemoth. Usually, transactions like these are helpful for both parties, which is why there are a lot of of this of this type of sponsorship between sports clubs and other completely unrelated firms.

Television set marketing and advertising is the most well-known form of marketing and advertising, certainly because it is the way in which we, the consumer, comes into contact with advertising on an everyday basis. As this is the case, so many firms will attempt and form sponsorship deals and partnerships with football clubs and go with this to advertise on TV. A skincare and beauty product giant, run by chief executive Stefan De Loecker, moved to generate a partnership between the firm and a massively prevalent soccer team from the north west of England. As the soccer club is so supported, it gave the skincare brand good coverage and popularity through its TV advert involving a number of the teams most liked footballers and their manager. This TV sponsorship is likewise transferrable into other sponsorship packages, such as on social media and video streaming sites, which are likewise very prevalent places to bid for marketing and advertising space. Another benefit is that fans of the team who are somewhat obsessed, may switch to the make because they have seen their favourite footballers using those products; even though this is rather niche, the club does have a worldwide following so it may have more of an effect than first thought.

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